A journey of adapting, learning, and creating.

Over the past 7+ years, I’ve worked across multiple roles – from Web Designer to Senior Full-Stack Developer. I’ve built and maintained Shopify stores, optimized WordPress sites, and led development teams, always with a focus on user satisfaction and operational efficiency. Key highlights from my experience include:

  • Leading the development team for Turmerry.com, overseeing daily operations and strategic enhancements.
  • Managing eCommerce stores and ensuring high performance and SEO optimization.
  • Migrating projects, developing custom themes, and integrating apps for a range of clients.

My Journey in the Field

  • Freelance Technical Consultant (Shopify) @ Commerzilla LLC  

    08/2024 – Present | Remote (Antrim, NI)
    • Fixing technical bugs and implementing theme customizations for Turmerry.
    • Providing technical recommendations to optimize site performance and enhance user experience.
    • Managing administration tasks such as app integration and performing regular theme/app updates.
  • Senior Full Stack Web Developer @ Commerzilla LLC  

    09/2023 – 04/2024 | Remote (Alappuzha, India)
    • Developed and updated custom Shopify themes and apps using Liquid, JavaScript, React.js, and Node.js.
    • Supervised Shopify projects, managing clients' stores and ensuring high performance and user satisfaction.
    • Regularly optimized SEO, mobile optimization, ensured accessibility and monitored site speed, significantly improving website performance and CRO for client stores via A/B testing.
    • Administered Commerzilla WordPress site and WooCommerce store, managing Google Analytics and Search Console for clients.
    • Led the Turmerry development team, managing daily operations, customer support, and strategic enhancements.
  • Front End Web Developer @ Commerzilla LLC  

    04/2020 - 08/2023 | Remote (Alappuzha, India)
    • Led migration projects for Turmerry.com, including design theme updates and app integrations.
    • Developed Shopify themes using Liquid and contributed to WordPress and Shopify projects.
    • Handled email marketing for clients using Klaviyo and MailChimp.
    • Managed Google Search Console, Merchant Center, Amazon Seller Central for clients.
    • Conducted code reviews and provided strategic advice to enhance efficiency and customer satisfaction.
  • Web Designer / Developer @ Commerzilla LLC  

    04/2018 - 03/2020 | Alappuzha
    • Created and developed client projects on WordPress, Shopify, and BigCommerce.
    • Designed high-quality product images, logos, advertisement banners, and promotional videos.
    • Handled email marketing for clients using Klaviyo, MailChimp and HubSpot.
    • Improved SEO, mobile optimization, and page speed for client websites.
  • Catalog Analyst/Web Developer @ Jafrum Int. 

    02/2016 - 03/2018 | Alappuzha, Kerala, IN
    • Created and optimized product listings using NetSuite and Magento 2.
    • Designed high-quality product images, logos, advertisement banners, and promotional videos.
    • Handled email marketing via MailChimp</li><li>Developed custom elements using HTML, JavaScript, and CSS.
    • Enhanced user experience with responsive and interactive components.

I started my career as a designer, and that creative spark has stayed with me ever since, infusing every project with a bit of artistry and intention.

© 2024 SOORAJ KABEER. Antrim, NI